The Band Toto Asia
Toto was expanding production facilities overseas, and was doing business in France and Germany, Indonesia, Korea and Taiwan, Thailand and the People's Republic of China. North America was seen as a market that would grow for Washlet toilets and bidet seats, in contrast to its "base" markets in Japan and China.
Dhaniram Toto recorded Toto words to ensure that the future generation could be able to read the words. However, many of the words were being replaced by foreign words, such as dui from Bengali for verandah.
Origins
The company was founded in 1917 and its beginnings mirrored Japan's development. In the beginning, Toto made goods to meet the demand for modern, contemporary urban housing. To achieve this, it employed the first tunnel kiln in the country to produce ceramics in continuous flow. It also pioneered the use automation to control production, allowing for more efficiency and consistency.
The company began expanding overseas in the late 1980s to profit from new markets and sales opportunities. The company created the Cera Trading Company to import and sell other products of other manufacturers to enhance its own line of sanitary earthenwares as well as plumbing fittings. This strategy helped to increase sales and expand the company's market share in the world.
In the 1990s, Toto began focusing on research and development for water-related appliances. It also upgraded its distribution system to better meet the needs of its customers and increase profits. The company employed the same approach of just-in-time in its supply chain management as well as sales program. This resulted in a greater level of satisfaction with the customer.
Toto continued to develop toilet technology. The latest toilet, for instance, has a strong tornado flush that is more environmentally green than traditional toilets. The company uses recycled water in its manufacturing process, and also has a green purchasing policy. In addition to toilets Toto manufactures bathtubs and faucets and hand dryers that are more efficient in energy use than conventional models.
The first museum of the company opened in 2015 and features exhibits on Toto's seminal products and their development, its group companies (all that deal with ceramics) as well as the history of plumbing and other products like bath units, and in a separate gallery, Toto products sold around the world. The museum has the bathroom equipped with a washbasin and other toilet innovations.
Before the formation of Toto the members of the band did session work for various musicians. Boz Scaggs album Silk Degrees featured keyboardist David Paich and guitarists Mike Porcaro & Steve Lukather, drummer Jeff Porcaro & Steve Lukather. They also performed on albums by Steely Dan, Seals and Crofts, and Sonny and Cher.
Discography
With a name like Asia one would think that the group would be prog queens and kings - but it's actually a fairly straightforward rock group. The band started out as a group and recorded two albums: 1979's self-titled debut, and 1980's Armed to the Teeth. The group has a diverse musical background but their biggest success was in 1982 with Toto IV.
The album was a major blockbuster, but not without its share of problems. The record companies placed the band under pressure to deliver the top single or else they would pull them. Toto was able achieve this through the aid of the hit song "Africa."
Toto's musical mastery is a result of their previous experience since the members had been session musicians for artists like Boz Scaggs, Steely Dan, and Seals and Crofts prior the group. Their distinctive sound has become the standard for '80s music, influencing many contemporary artists.
The album begins hard with tracks like Running Out of Time or Unknown Soldier that show the band's ability to write great AOR tunes that slowly creep into your head. The album also contains jazzier, slower tracks like The Little Things and Chinatown. And the album ends with Great Expectations, a song which combines folk and distortion AOR and should sound totally wrong, but works amazingly well.
After Toto IV, the band's fortunes changed towards the negative. David Hungate left the band to pursue a solo career. The band had several drummers. In 1984, Bobby Kimball left the group due to drug charges. The band continued to play with Michael Porcaro, Steve Lukather and Michael Porcaro.
Toto released Isolation despite the turbulence. It wasn't as popular as IV. However, the band still was able to release a chart-topping album in 1992 with Kingdom of Desire. The album marked the end of the original Toto lineup and was the first album featuring a new singer, Simon Phillips.
Tours
The band has performed across the globe to an audience of millions, with sold-out shows across Europe, North America, Asia, and Australia and New Zealand. The band has a wide collection of songs, and their catalog has been listened to more than one billion times on streaming services around the globe. The band's music has been influential to numerous generations of fans.
Steve Lukather and Joe Williams have forged a deep and vibrant friendship that flourishes professionally on a global basis. In 2018 the duo celebrated 40 years of Tours Around The Sun with a hugely successful global tour. The album of the same title ranked #5 on the Billboard 200. The new tour of the band includes their most popular songs and rarely live cuts, alongside some of the songs from Lukather and Williams' individual catalogs.
TOTO has an Net Promoter Score of 20. This score measures how likely it is that customers will recommend the brand. Promoters are people who give a positive rating to the company and encourage others to use its products and services. Detractors are those who rate the company poorly, and may even actively hinder others from using their services or products.
Join Toto to enjoy a unique cultural experience in Asia. This highlight tour of a region that the French used to call Indochine provides luxurious accommodation, a trip on a luxurious cruise ship in Halong Bay, and an exploration of the mysterious temples of Angkor Wat. You'll also stay a night in the charming town of Luang Prabang, a UNESCO World Heritage city that is a feast for the senses. This is an unforgettable journey that you will not want to skip!
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The album's third, Turn Back, marked a return to the classic sextet format of the previous albums. It was a more powerful, constant effort with a harder edge than Hydra. Its more punk-rock sound was indicative of the maturation of group and included drummer Bobby Kimball's increased ability on the drums and an improved, mature vocal delivery by singer Joseph Williams. David Paich's keyboard skills were also sharper, more complex and less akin to previous recordings.
After touring to promote their album, the group recorded the band's Amsterdam live performance that was released by Eagle Records as a 2-CD set titled Falling In Between. The studio album came out shortly after, and the group embarked on a world-wide tour in support of the album. In this time, keyboardist Greg Phillinganes replaced Paich and bassist David Hungate quit the group to spend time with his family.
In 1998, Paich & Lukather began exploring old tapes and demos to discover songs that had never been recorded before. It was completed in 2001 and released as a double album titled Then and Now. It was the first album in the band's history not to feature one single track with the word "A" in its title and it included one previously not released track, "Kari-Anne".
By 2003, Toto had begun to decline in popularity. The group's fourth album, Old Is New, was a commercial failure, and the vocalist Williams was suffering from a severe laryngitis condition that limited his singing abilities. Hungate also returned to Nashville and Leland Sklar's drumming was replaced by Shem Von Schroeck.
Downes, Wetton Palmer and Howe, the original members of Asia The original Asia members met in England in the beginning of 2006 to discuss the possibility that the band could be revived. This lineup, minus Howe who was occupied with Yes during that period, was later renamed Toto XIV. They toured extensively.
In 2010, the band reunited for another reunion tour with a slightly different line-up, including guitarists Mike Porcaro and Steve Lukather, drummer John Pierce, bassist Shannon Forrest, and multi-instrumentalists Warren Ham and Dominique Taplin. The band also had a special guest appearance from singer Michael McDonald and a backing vocalist named Mabvuto Carver.